Artists and vendors compete for the attention of convention-goers among a sea of up to 200 other dealers at a single exhibition. To maximize exposure in such a high traffic environment, these dealers prepare business cards for people to take. Con-goers are equally as eager to collect these business cards because they are free, function as a miniature art piece, and house all the contact info of the table that catches their eye. 

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They will easily collect over 20-30 business cards at a single convention.